Südtiroler Gasthaus gets a new look

Fresh, contemporary, yet authentic!

Founded in 2012, the Südtiroler Gasthaus Group has grown into a strong, independent brand. Along the way, new establishments have joined, and the brand has continued to evolve. Recently, we have taken a significant step forward: as of summer 2024, Südtiroler Gasthaus has a fresh, new look.

It all started with the desire for a new logo. The Südtiroler Gasthaus Group is known for setting the bar high, blending tradition with a modern twist – this is the recipe for success for all 29 member establishments. So why not refresh the brand’s look, making it more contemporary while preserving its deep-rooted character and identity?

The result speaks for itself. Modern yet classic, timeless yet understated, grounded yet full of personality, the new logo captures the essence of the philosophy and culinary quality that unite the 29 member establishments. While staying true to the original design, the logo reimagines its familiar elements, presenting them in a fresh, updated style.

The new logo was just the beginning; more updates soon followed. The website you’re browsing now has been completely redesigned to match the new look, and we’ve gradually refreshed our flyers and other printed materials. We’re delighted with the outcome. Most importantly, we’ve successfully ushered our brand into a new era. Our inspiration has always been our member establishments, where generations of hosts successfully blend tradition with modernity. It’s a winning combination and one that our updated brand identity proudly reflects.