Regionality and Authenticity in Practice

Continuity on the Board A key topic of the meeting was the election of the board. Florian Patauner from Gasthof Patauner in Siebeneich was unanimously re-elected as chairman for another four years. Additionally, Barbara Noflatscher (Gasthof Kircherhof), Petra Oberkofler (Landgasthof Zum Hirschen), Thomas Fontana (Gasthaus Lamm “Mitterwirt”), and Carmen Kröss (Gasthaus Waldbichl) were re-elected to the committee. Gabriel Tauber (Naturhotel Restaurant Saalerwirt) stepped down from the board at the end of 2024.

Patauner warmly thanked everyone for their trust and emphasized his continued willingness to actively represent the group. At the same time, he expressed gratitude to Gabriel Tauber for his valuable work in recent years as a board member.

Review and Outlook

Project manager Julia Gasser presented a review of the past year during the meeting. Special emphasis was placed on the successful culinary weeks, budget management, and the comprehensive activity report for 2024. Julia Gasser also gave an outlook on upcoming projects and initiatives for 2025 — including training courses, culinary campaigns, and targeted marketing activities.

Brand Relaunch and Awareness Campaign

Another highlight was the successful relaunch of the “Südtiroler Gasthaus” brand, which includes, among other things, a new user-friendly website. This is complemented by a targeted awareness campaign aimed at increasing the brand’s visibility and attracting both new and returning guests.

Priska Gasperi, Social Media Manager at HGV, then gave an inspiring presentation on social media, providing valuable tips on how to attract guests and spark curiosity about one’s own inn.

Sustainability and Training

In the area of sustainability, new consulting services were introduced to help businesses stay on track. The group also announced numerous training courses, including workshops on smart complaint management, smartphone photography, and social media. These initiatives aim to help inns continuously develop and offer first-class services to their guests.

The event concluded with a beer tasting featuring the new “Südtiroler Gasthaus Beer.” After the tasting, attendees shared a communal lunch, allowing members to exchange ideas and further refine plans for the coming year.

The Südtiroler Gasthaus group’s annual meeting thus set important priorities for the future and once again confirmed the successful collaboration of inns in South Tyrol.

“Each restaurant has its own unique style, shaped by its history, the local environment and the people behind it.”